Yucheng Hang is a UX/UI designer, creative technologist, and multimedia artist. Born in Yangzhou, China, she is currently based in Storrs, Connecticut. She received her BE in Digital Media Technology from Nanjing University of Posts and Telecommunications in 2019. During that time, Yucheng became interested in the intersection of design and technology. She started to use emerging technologies to create digital experiences that resonate with emotion and warmth. With that motivation in mind, she developed creative projects in UI/UX design, web design, and motion design.
Yucheng is currently an MFA candidate in Digital Media & Design at the University of Connecticut, focusing on web and interactive media design. She also works as a graduate assistant at the Innovation Partnership Building, where she utilizes visual communication to construct bridges between the sciences and arts. Believing in the power of empathy and storytelling, Yucheng intends to continue to create solutions that propel people forward.
"Design is my language to depict how I understand and communicate with the world."🌈
I always insist that the duty of a designer is to solve problems. Designers are responsible to see through all the fog and clutter and create solutions that propel people forward. Empathy and storytelling are two methods I use to access the goal. Capturing what users see, feel and experience by research methods and empathy, I try my best to understand users' expressions, needs, motivations and limitations. Good stories captivate audiences and convey values in an immersive way. I utilize storytelling to create pleasant experiences that foster better relationships between humans, products and society.